Data management in Commvault software uses a strategy based on logical policies controlling the flow of data throughout its life cycle, from creation and initial storage to the time when it becomes obsolete and is deleted. The flexibility gained from policy driven data management is the ability to group data based on protection and retention needs, rather than by the physical location of the data, which greatly simplifies the organization and management of protected data. To be effective, your data management strategy requires well-thought-out policies and procedures, and a careful application of those policies to the Commvault software components you will configure to manage your data's life cycle.